A panel upgrade is a $2,000-plus decision made by someone who is, reasonably, nervous about the wiring in their house. They check whether you're licensed, whether you pulled the permit, and what the last twenty people said. SERVNORA closes the gap between the work your crew did and what a stranger reads about you at 11pm on a Tuesday.
Free for 14 days. No credit card.
What electrical contractors lose to silence
High-ticket quotes die quietly. A panel upgrade or a whole-home rewire proposal is the kind of number a homeowner sits on for three weeks. Nobody calls to reopen it, so it closes itself as a "no."
Fear-based reviews weigh more than praise. "Scorch marks behind the panel" and "his quote grew after the wall came open" are the reviews people remember. An unanswered one reads as confirmation.
Safety trust isn't self-evident. Your work passes inspection every time, and none of that appears anywhere a customer can see it. What they see is a rating with three reviews from 2019.
Permit and inspection callbacks never make it into your numbers. When a job needs a rework visit, that's a cost and a reputation event. If the data lives in a text thread, you'll never see the pattern across crews.
From closed job to published review
- You mark the job completed. SERVNORA schedules the feedback request with your delay, quiet hours, cooldown, and daily limit already applied.
- The customer taps a secure link and gives one rating. No app, no account, no password.
- A five-star answer sends them to your Google profile with a thank-you. A three-star answer queues a follow-up.
- One or two stars opens a recovery case on the spot with the job, the address, and the electrician attached, and surfaces it to your team while the review is still undecided.
- Everything lands in one list: invited, clicked, responded, and still silent, so the second touch takes ten seconds.
Where SERVNORA fits an electrical business
| Capability | What it does for an electrical contractor |
|---|---|
| Estimate Recovery & Recovery Score | Puts open panel, service, and rewire quotes in priority order with their value attached. |
| Recovery Cases | Assigns the unhappy customer to a person with the job history in front of them. |
| Review Opportunities | Tracks the Google invitation path from sent to published. |
| Technician Scorecards | Shows which electricians earn the praise and which generate the rework visits. |
| Feedback by email, SMS on Growth | Reaches the homeowner after the inspection is passed, not during it. |
| Technician performance analytics | Ratings, callbacks, and complaint themes over time per crew member. |
Coach apprentices with evidence
Your master electrician already knows who runs clean work. Now the data agrees with him: feedback per tech, callback patterns, and the themes that keep showing up in low ratings. The apprentice who's careful with cleanup but slow on paperwork shows up differently than the one who's fast and leaves a mess. That's a training plan, not an argument.
Pricing
| Plan | Price | What it's for |
|---|---|---|
| Starter | $99/mo ($79/mo annual) | Owner-operator and small crew. 100 feedback requests a month, email requests, up to 3 team members. |
| Growth | $199/mo ($159/mo annual) | 500 requests a month over SMS and email, Jobber integration, unlimited team members. |
| Scale | $349/mo ($279/mo annual) | 1,500 requests a month, advanced analytics, webhooks, priority onboarding. |
| Enterprise | Custom | Custom volume, API access, and a dedicated account manager. |
Questions electricians ask
Will customers actually answer?
They answer when the request lands at a reasonable hour and asks one thing. You control the sending window, the per-customer cooldown, and the daily cap, so nothing goes out during a dinner or twice in the same week.
Does it know who did the job?
Feedback attaches to the technician on the job record. Your scorecards, your recovery cases, and your analytics all read from that same link, which is what makes the per-tech view trustworthy.
What about jobs that need a callback?
Log the rework the way you do now. The customer's next feedback request reflects what actually happened, and the low rating that started it stays attached to the case until you close it.
Is Jobber supported?
Yes, on Growth and above, syncing estimates and customers both ways. Starter imports via CSV.
Do I need to sign anything?
No contract, no card for the trial, and cancellation happens in settings whenever you want.
Your reputation is the permit the customer can see
The inspections prove the work is safe. The reviews are what make a stranger believe it before you ever show up. Turn on feedback after this week's jobs and let the work speak in the place people are actually looking.
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